Marketing Funnel, Google’s Messy Middle, or Something Else?
Are you tired of relying on outdated marketing frameworks that fail to take into account the complexity of today's digital landscape? Look no further than Google's "Messy Middle" t
Time to stop degrading Vanity Metrics
The idea of "vanity metrics" in restaurant marketing degrades the value of these early funnel indicators. I suggest reframing the term to embrace the importance of these metrics in